Campaigns
Bare Bones
Bare Bones is a punchy campaign aimed at the younger riders of light motorcycles and scooters to encourage them to wear the right type of clothing to avoid horrendous tissue injuries in accidents.
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At 30mph, vehicles travel 44 feet (about three car lengths) every second. Even in good conditions, the difference in stopping distance between 30mph and 35mph is an extra 21 feet - more than two car lengths.